Many people ask us why we do what we do. The answer is really quite simple. We go to work every day to help those who are stuck in the addiction curve and can’t complete recovery on their own. We’re in this business because we believe people who are in this curve are worth helping.

So what is the addiction curve?

The addiction curve is, simply, a process of going from abusing to those who become addicted and then finally to those who are in recovery. There are approximately 60 million people who are in the abusing phase of this curve. Will they all reach extreme addiction? Probably not. But this is where addiction begins.

One of our goals is to catch people at this point in the curve, before they spiral out of control. As recovery coaches, we don’t have to wait until these people have reached rock bottom to help them. Instead, it is often the best approach to help these individuals before they ever reach the point of severe addiction. We may not catch all people, but the more we help here, the more likely we are to help them reach recovery.

Currently, there are 2.3 million people in treatment. It is a common misconception that treatment will be enough to fight off addiction. For some, this may be true. For many, it takes a lot more after treatment is over to stay in recovery.

We play our largest role for those who have completed treatment, but are still on the road to recovery. When we help people at this point in the recovery process, we can save lives and bring people into full recovery. It is crucial that we find these people and help them. That is our goal and that is why we do what we do.

In total, there are at least 84 million people who can benefit from professional recovery coaches. This is 84 million people we have the potential of helping when we have the correct tools. If you’re considering joining us as a professional recovery coach, please check out our training programs to see how you can collect the tools you’ll need.