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Learning how to “sell” yourself as a coach is an important skill, but it isn’t always effective in gaining new clients. The key is finding out what potential clients need, and communicating to them how you are a resource in helping them meet that need. Emma-Louise Elsey, a professional coach and former project/relationship manager to fortune 500 companies, provides some tips in this Coaching Federation article:

One of the biggest struggles coaches face is getting clients.

It’s all too easy to fall into the trap of trying to TELL or SELL coaching instead of asking questions to help your prospects understand what they’re looking for—and then letting them sell coaching to themselves!

Here are 7 Coach-like Steps to Turn Your Prospects into Clients: Read More

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